OVERVIEW: Rebrand a non-profit organization to attract a different audience.

INCLUDES: logo, stationery, website, interactive element

DESCRIPTION: Vincent Thrift is a rebrand of the St. Vincent de Paul Thrift Store in order to attract the hipster rather than the regular thrifty shopper. It aims to promote thrifting as a trendy lifestyle instead of a way to just save money or help the community.

VIEW: Website • Interactive Ad (Click image below to view active site.)